All of our services are positioned within a tiered framework – ranging from universal services for all to services which provide in-depth intensive support.
Universal Services
Universal services are services for all and are marketed to and available to the widest possible client group. Although many of the services are generic, these services are often tailored in different ways for different segments and are available in a variety of formats to suit all the different customer groups.
• available to all – any business, anyone thinking of setting up a business.
• delivered on a proactive and reactive basis.
• initial diagnosis of needs leading to standard products and services.
• high volume, high quality services with a low unit cost to deliver.
• one-off interactions.
• accessed and available through a number of channels.
Enquiry and referral services, online services, information services and self help materials, events, seminars and workshops are all designed to help businesses, and those thinking of setting up a business to address immediate and specific needs. The aim is for customers to become more knowledgeable, know how to access help again and can see the benefits of using external support.
In-depth intensive support
Individual businesses with identified growth potential, or with particular importance to the local economy, are identified and targeted for in-depth, intensive support from an adviser. These services focus on delivering accelerated growth to that business.
• carefully targeted to individual customers with growth potential or particular importance to the local economy.
• customers are individually identified and proactively sought out.
• low volume, bespoke services – with a high unit cost.
• focussed on high added-value with defined, measurable impact.
• designed to accelerate growth.
• long term relationships with customers.
• on-going diagnosis and account management by the adviser.
• brokerage to appropriate specialist third parties and intermediaries.
In-depth adviser diagnosis and brokerage and on-going account management help the customer to develop and address a distinct change agenda to enhance the competitiveness in their business. As a result customers understand and will have made a commitment to change, have defined that change for their business and have developed the means to implement that change.